Promoting Your Brand with PERL
As a web-based promotion, the PERL provides you an unparalleled combination of medical relevance, educational utility and custom branding opportunities. Using proprietary skinning technology, your PERL product may be customized to feature only content relevant to your product. For example, you may choose to feature images related to a medical specialty like cardiology, or a disease state like asthma, or an anatomical structure like the spine.
With the PERL, you can provide your network of physicians access to hundreds or thousands of the Internet's most popular* medical illustrations, animations and patient education handouts - each featuring your product logo. For further differentiation and branding consistency, your custom PERL site is designed to have the look and feel of your product marketing materials, including logos, colors, design layout, etc.
1. Design and Programming. We incorporates your brand logo, color scheme and other unique design elements into each customized PERL web page and subpage. Using skinning Technology, our programmers build the site featuring your brand virtually everywhere: from the interface banner to the online image editing tools to each downloadable illustration, chart or poster.
2. Core Content Library. Our Editorial Staff selects the most medically relevant content supporting your product and its target HCP's from the 16,000+ items in the our Image Database. For example, if the target audience is cardiologists, the site would feature images, animations, handouts and interactive media on topics such as heart anatomy, myocardial infarction, coronary angiography, CABG, blood pressure, etc. grouped together in easily accessible "Content Collections."
3. Custom Content. At your request, we can create unique contact supporting the Sponsor's product, such as mechanism of action (MOA) animations, interactive tools and quizzes, charts, graphs, and more. We can also develop custom DVDs of library animations, professionally printed informational handouts and posters, and Dissectibles™, oversized self-adhesive wall charts of anatomy, physiology, diseases and conditions.